Home - Search Optimization - Matt Cutts 3/04/2010
Interview with Google's Matt Cutts cites what SEO should focus on. 3/04/2010
From the start, Google's own, Matt Cutts tells SEOs to focus on quality content. Although this interview touched on several points of SEO and social networking, Cutts, along with the rest of google, maintains that quality content is the topic of which to be most concerned. When asked about site speed, page rank, and fresh topics, Cutts replied with the advice 'that yes, these are factors to work on but they are not critical for the manner in which google's search engine operates.' Cutts states that site speed is more a factor of user friendliness and does not affect how a site is indexed because google does not look at site speed when crawling a site. Still, this does not mean site speed is completely useless for SEO as it is an important factor in controlling bounce rate and the average duration of visits.
On page rank, Cutts states that page rank is important, although not as important as the SEO community thinks. For solidifying this response, Cutts tells us there are about 250 factors on which google's search engine relies and that page rank should not be considered the most important. On a positive note regarding page rank, Cutts says that people often worry about their page rank falling due to lack of fresh content. He reassures us that this is both a misleading and false idea. 'Simply because content is not fresh does not mean that it is not or cannot be genuine and informative. Genuine, informative content is what google is looking for most when crawling a site.'
In closing the interview, Cutts answered a few viewer questions regarding SEO scams, google analytics, meta tag placement, and backlinks. In reference to SEO scams, Cutts says to watch out for SEOs who guarantee a top spot on google, implying that he himself could not guarantee such a thing. Another question was about whether or not google rankings had anything to do with google analytics. Cutts' reply was 'no, google rankings do not rely on information obtained from google analytics.' Meta tag placement was also discussed with the viewer asking, 'will it help to place meta tags at the bottom of a page?' Cutts stated that meta tags are not considered when placed in any part of the page other than the "head section." Google's position on this is to avoid potential spam getting indexed with sites. This is because sites such as news and blogs offer comment areas where spam meta tags would be possible if the standard meta tag placement were different. In closing, a final question was asked about backlinks or inbound links. Cutts' position on this is that yes backlinks certainly do help especially with rankings but, just like page rank, they are not quite as important as quality content. 3/04/2010 Kenneth Varney
Goto http://live.webpronews.com:80/ To view the Matt Cutts interview with WebProPews on 3/04/2010
Resources and Related Links:
1. http://live.webpronews.com/
2. http://www.google.com/
3. http://www.google.com/analytics/
4. http://en.wikipedia.org/wiki/PageRank
5. http://www.google.com/corporate/tech.html
From the start, Google's own, Matt Cutts tells SEOs to focus on quality content. Although this interview touched on several points of SEO and social networking, Cutts, along with the rest of google, maintains that quality content is the topic of which to be most concerned. When asked about site speed, page rank, and fresh topics, Cutts replied with the advice 'that yes, these are factors to work on but they are not critical for the manner in which google's search engine operates.' Cutts states that site speed is more a factor of user friendliness and does not affect how a site is indexed because google does not look at site speed when crawling a site. Still, this does not mean site speed is completely useless for SEO as it is an important factor in controlling bounce rate and the average duration of visits.
On page rank, Cutts states that page rank is important, although not as important as the SEO community thinks. For solidifying this response, Cutts tells us there are about 250 factors on which google's search engine relies and that page rank should not be considered the most important. On a positive note regarding page rank, Cutts says that people often worry about their page rank falling due to lack of fresh content. He reassures us that this is both a misleading and false idea. 'Simply because content is not fresh does not mean that it is not or cannot be genuine and informative. Genuine, informative content is what google is looking for most when crawling a site.'
In closing the interview, Cutts answered a few viewer questions regarding SEO scams, google analytics, meta tag placement, and backlinks. In reference to SEO scams, Cutts says to watch out for SEOs who guarantee a top spot on google, implying that he himself could not guarantee such a thing. Another question was about whether or not google rankings had anything to do with google analytics. Cutts' reply was 'no, google rankings do not rely on information obtained from google analytics.' Meta tag placement was also discussed with the viewer asking, 'will it help to place meta tags at the bottom of a page?' Cutts stated that meta tags are not considered when placed in any part of the page other than the "head section." Google's position on this is to avoid potential spam getting indexed with sites. This is because sites such as news and blogs offer comment areas where spam meta tags would be possible if the standard meta tag placement were different. In closing, a final question was asked about backlinks or inbound links. Cutts' position on this is that yes backlinks certainly do help especially with rankings but, just like page rank, they are not quite as important as quality content. 3/04/2010 Kenneth Varney
Goto http://live.webpronews.com:80/ To view the Matt Cutts interview with WebProPews on 3/04/2010
Resources and Related Links:
1. http://live.webpronews.com/
2. http://www.google.com/
3. http://www.google.com/analytics/
4. http://en.wikipedia.org/wiki/PageRank
5. http://www.google.com/corporate/tech.html
